02 · Services
Ads Management
Hands-on paid media management across priority platforms, supported by disciplined budgets, structured testing and transparent reporting.
Overview
We manage paid media as an active investment portfolio. Account structure, budgets, bids, audiences, creative and measurement are reviewed as one system, helping protect efficiency while identifying responsible opportunities to scale.
Core capabilities
06- 01Google, Meta, TikTok, Snapchat and LinkedIn
- 02Account audits and campaign restructuring
- 03Budget, bid and pacing management
- 04Audience development and remarketing
- 05Creative performance diagnostics
- 06Cross-platform performance reporting
Business outcomes
Stronger media efficiency
Faster learning from every campaign
More transparent budget decisions
Our delivery approach
- 01
Discover
We align on commercial goals, customer needs, current performance, and the constraints that shape the opportunity.
- 02
Strategize
We create a focused roadmap with clear priorities, success measures, responsibilities, and an execution plan.
- 03
Execute
Our specialists build, launch, and integrate the work with quality assurance and measurement in place from day one.
- 04
Optimize
We review performance, test improvements, and turn every cycle of learning into stronger commercial results.
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Frequently asked questions
Do you manage Google Ads and Meta Ads together?
Yes, and generally they should be managed together. Google captures people already searching for what you sell, Meta and TikTok create demand among people who were not looking yet. Split across two agencies, the two channels tend to claim the same conversions and neither view is trustworthy.
How is your fee structured?
A fixed monthly fee for the work, separate from the media budget you pay the platforms directly. We do not take a percentage of ad spend, because that structure rewards spending more rather than spending well.
How quickly can campaigns go live?
Typically ten to fifteen working days from kickoff. Most of that is conversion tracking, landing pages and creative production rather than campaign setup, which takes a day. Launching before tracking is verified is the single most common reason ad budgets get wasted.
What happens if the campaigns do not perform?
We agree the target cost per qualified lead before launch and review against it monthly. If performance is off target we show you what we are changing and why. Engagements are not locked into long contracts, because an agency that needs a contract to keep a client has already lost the argument.
Question not answered here?
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Talk to an integrated marketing and technology partner.
Share your priorities with our team. We will clarify the opportunity, recommend a practical scope and define the next steps.