A modern healthcare platform built for faster discovery and simpler patient booking.
We replaced MyClinic's legacy website with a faster, search-ready healthcare platform, redesigned the patient experience, created native iOS and Android app interfaces for implementation in Swift and Kotlin, and introduced AI-assisted workflows for selected internal processes.
- 90+
- PageSpeed performance score
- 2×
- faster patient journeys
- +150%
- organic search visibility
The challenge
MyClinic's legacy website was slow, difficult to maintain and poorly positioned for organic search. The patient journey felt dated, while manual internal coordination added unnecessary work for the team.
Systems we built
Connected capabilities designed around the client's workflow, customer journey and commercial priorities.
- Modern healthcare website replacing the legacy platform
- UI/UX design system for a consistent patient journey
- Native mobile app experience designed for Swift and Kotlin implementation
- Technical SEO foundation integrated into the website architecture
- AI-assisted workflows for selected internal operations
The methodology
A clear path from diagnosis and delivery to measurement and continued improvement.
Discovery and Strategy
We audited the legacy website, technical environment and patient journey, then defined a modernization plan with performance, technical SEO and patient trust as core requirements.
Delivery Roadmap
A phased roadmap covered the website rebuild, mobile app experience and AI-assisted workflows, with responsibilities, timelines and success measures agreed before delivery.
Build and Integration
We rebuilt the website on modern technology, integrated technical SEO, delivered the mobile design system to the implementation teams and introduced approved process automations.
Measurement
Core Web Vitals, organic visibility, booking completion and operational time savings were tracked against the pre-launch baseline.
Performance Reporting
Monthly reporting connected website performance, SEO visibility and booking behavior with the business outcomes leadership needed to review.
Audience Activation
With reliable measurement in place, site and app behavior could support relevant remarketing audiences and bring interested patients back to the booking journey.
Project evidence
Screenshots and recordings from the delivered platforms, campaigns and workflows.
The result
MyClinic now operates on a faster, more maintainable platform with a clearer patient journey, stronger organic visibility and AI-assisted internal workflows. The connected foundation makes it easier to improve booking performance and day-to-day operations over time.
Services involved
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